Tuesday, 22 March 2011

How effective is the combination of your main product and ancillary texts?

I think the combination of the main product and ancillary text has worked really well. They all emphasise each other and it is clear they have a relationship showing their immediate link. Without the film trailer neither the poster or the magazine would make sense, the pictures would have no meaning and the text would be irrelevant. However the poster and magazine are so important as they build the tension for the film. They are almost a blurb for the film enticing people to want to watch the trailer. Without the combination of the products the overall production would not be as effective. We linked the products by using a similar colour code, for example the text in the trailer is white on a black background we did this to create a sinister atmosphere. We then on the magazine front cover and film poster included a lot of blacks and whites to link the two. In the magazine front cover and film poster we have made a link by using the colour red as one of our main colours. Also the font of the film title has stayed the same on each product showing a distinctive link. If we were to do the products again and we were changing the fonts my only change would be is that maybe the font we used in the film trailer for the actors names stayed the same on the film poster because this should run throughout.
On each product it is clear that Ellie is our main character again this is a very clear indication that the three products are linked. In each image of Ellie we put her in the same clothing and did the same style hair and make-up, we did this because if she was dressed completely differently it would most likely confuse the audience and therefore the link between the products would be weak.
Another image we kept the same throughout was the image of the house. We obviously made sure we used the same house otherwise the image would be irrelevant.
All in all I believe that we have successfully linked the products. It is a very important factor of our production as it will help successfully market them.

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